FAST continues to defy expectations. A linear viewing format that’s growing? In 2022? Yet the number of available FAST channels in the U.S. is over 1,400, with 22 major providers including Pluto TV, Tubi and Roku Channel. FAST also saw considerable attention in this year’s NewFronts, with the likes of AMC Networks and A+E Networks unveiling plans for a slew of new channels set to release in 2022.
With the FAST environment rapidly evolving, VIP+ is proud to present the third incarnation of its “Life in the FAST Lane” report, following earlier reports in October 2021 and July 2020. This update takes into consideration the changes in the market, utilizing VIP+’s unique data-driven approach to assessment.
For those not yet aware of FAST, the format is essentially no different from watching a TV network. Unlike the other free streaming format — AVOD, which sees viewers select a title on demand and start at the beginning — FAST is a linear stream. This means that a FAST channel is selected via an electronic programming grid, with the title on a channel joined in progress by the viewer.
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