After a breakthrough year in the ad-supported streaming business, Wurl’s leadership team shares their thoughts on what lies ahead.
2023 is poised to be streaming’s biggest year yet. More and more brands are introducing free ad-supported streaming TV (FAST) offerings, with the FAST market expected to reach $4.1 billion this year.
This, coupled with viewers’ increased acceptance of ad-supported streaming, hints that the CTV boom is likely to continue – even in the face of an uncertain economic climate.
Read the full blog post on Wurls blog.
